MARTELL COGNAC LAUNCHES NEW LIMITED EDITION
Martell Premier Assemblage

The oldest of the great cognac houses, Martell celebrates landmark 300th anniversary with the release of Martell Premier Assemblage


September, 2014 – Cognac, France

Martell Cognac has today announced the launch of Martell Premier Assemblage, an exclusive edition that brings back a House blend from 1879, as a tribute to the brand’s expertise.

House Cellar Master, Benoît Fil studied the records from the House Archives, dated from 14 February 1879 at length before endeavouring to make a faithful reproduction of the formula written by his distant predecessor, with the same origins and using eaux-de-vie of feisty character, aged in different types of casks, and chosen on the merit of each of their flavours. The result is a balanced composition of eight cognac vintages; Grande and Petite Champagne, Borderies, Fins Bois and Bons Bois, creating a blend that reflects the richness of the Charentes terroirs.

Benoît Fil commented We have access to the incredible Martell archives, where we have learned about Jean Martell’s journey through the terroirs of Cognac, but also the intricate recipes created by Cellar Masters past. We have studied the notebooks left behind, the “livres de coupe”, to ensure we had a faithful reproduction. We are proud to be able to recreate a blend that was enjoyed as far back as the late 1800’s and to be able to have discerning drinkers experience the depth of flavour that was being created, even back then. This new blend truly captures three centuries of Martell turning cognac into art.

Martell Premier Assemblage is amber brown in colour, with a fine spicy nose that unfolds generously, giving way to notes of vanilla, cinnamon and clove. The taste on the palate is expressive and smooth, with notes of candied stone fruits such as apricot and wild peach. The fruity character is enhanced by the sweetness of vanilla and spices.

In another tribute to the brand’s heritage the bottle which houses Martell Premier Assemblage is an authentic cognac flask, used from the end of the 19th century, with a characteristically robust shape. The blue label of that time has been faithfully reproduced, and bears the House’s coat of arms and the signature J. & F. Martell, in honour of Jean and Frédéric Martell, the founder’s two sons who gave their names to the House. The decorative pattern evokes the vine leaves and branches seen in the vineyards of the region.

Martell Premier Assemblage is one of five Limited Edition blends that will be available from September 2014 to celebrate Martell’s 300th anniversary. The complete range includes Martell XO Exclusive Tricentenaire Edition, Martell Premier Assemblage, Cordon Bleu “A Tribute to Martell’s 300 year anniversary”, Martell Assemblage Exclusif 3 millésimes, and Martell Premier Voyage. Martell Premier Voyage is an exquisite new blend made up of 18 rare eaux-de-vie, encased in a stunning artwork designed by renowned French conceptual artist, Bernar Venet.

The five limited editions will be available from September 2014 onwards

- ENDS –


Notes to editors

ABOUT MARTELL COGNAC
Martell’s heritage dates back to the 18th Century, when Jean Martell, a native of Jersey founded the company in 1715, making Martell the oldest of the great cognac houses. Since 1715 Martell has produced, exported and marketed cognacs whose quality is recognised worldwide.
The hallmark of the house of Martell can be summarised in three key terms; elegance, complexity and balance

Martell Cognac was founded in 1715, at the height of the French Art de Vivre movement; a period of time in which gastronomy, tasting and craftsmanship were all celebrated and enjoyed with style. As such, these became the three pillars of the Martell House and are the three core areas which still remain intrinsic to Martell’s vision today.

For more information visit martell.com

Official hashtag: #Martell300

For images and additional media materials please visit: martell.com and image.net/martell


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