December 2017

MARTELL CORDON BLEU EXTRA THE EXTRAORDINARY NEW EXPRESSION OF AN ICON

Since 1715, the House of Martell has been renowned for its spirit of curiosity, which has led it constantly to invent new expressions of cognac. The most emblematic of all is Martell Cordon Bleu. Created in 1912 by Edouard Martell, the great-grandson of the founder, this landmark cognac – unprecedented in name, blend and design – made its debut in Monaco and went on to travel the world as a prestigious ambassador of French elegance and art de vivre.

Now the House of Martell is paying tribute to its icon with the creation of Martell Cordon Bleu Extra. As its name suggests, this reinterpretation of Martell Cordon Bleu is extraordinary in every way – an irresistible invitation to explore a classic and discover intriguing new dimensions.

The celebrated smoothness of Martell Cordon Bleu is attributed to the influence of rare, highly sought-after eaux-de-vie from the small Borderies cru, which represents just 5% of Cognac vineyards. For Martell Cordon Bleu Extra, Martell has added an especially generous portion of very old Borderies spirits to create an even more sumptuous taste – smooth and sensual, intense and harmonious. Distilled using the renowned Martell method – double distillation of exclusively clear wines to reveal with exceptional purity and finesse the specific aromas of each terroir – Martell Cordon Bleu Extra is characterized by the Borderies’ intense candied fruit aromas, the hallmark of a luscious cognac of remarkable roundness and elegance.

In design as well as taste, Martell Cordon Bleu Extra pays homage to its legendary predecessor. The emblematic shape of the Martell Cordon Bleu bottle has been subtly and elegantly elongated, while the distinctive label, with its two “cuts”, is fully rendered in Martell blue, evoking both the intensity of Martell Cordon Bleu Extra and the heritage of the original, inspired by the blue ribbon of excellence. The label is further enhanced with modern silver detailing, an embossed grape motif symbolizing the terroir, and the signature of Edouard Martell, the creator of Martell Cordon Bleu. In a final attention to detail, the bottle is closed with a wooden cap featuring a metal medallion engraved with the Martell seal. It is presented in an elegant satin silver box, printed with a map of the Cognac region and the history of Martell Cordon Bleu.

Enjoyed neat or on the rocks, Martell Cordon Bleu Extra is a unique and intense taste experience. For connoisseurs of Martell Cordon Bleu who wish to discover an extra dimension of a legendary cognac, as well as for lovers of the very finest things in life, it represents a rewarding discovery – truly, an exciting new expression of an icon.


About Martell
Martell, the oldest of the great cognac houses, was founded by Jean Martell in 1715 at the height of French art de vivre, when gastronomy, taste and craftsmanship were celebrated and enjoyed with style. These became the three pillars of the House of Martell and remain intrinsic to the Martell vision today. Since 1715, Martell has produced, exported and marketed cognacs which are recognized worldwide for their outstanding quality and finesse, obtained through double distillation of exclusively clear wines and aging in fine-grained oak casks.



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Press contacts

The House of Martell

Gaëlle Marcel
gaelle.marcel@pernod-ricard.com

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