March 2018

THE HOUSE OF MARTELL UNVEILS MARTELL METAPHORE

This March, Martell Metaphore will be unveiled during the Masters of Wines and Spirits event in Singapore, an exceptional annual meeting of the world’s finest and rarest wines and spirits. An occasion to present a one-of-a-kind exclusive edition, that captures the heritage and craftsmanship of the House of Martell. 

THE EXCLUSIVE MARTELL METAPHORE BLEND
In 1715, Jean Martell settled in Cognac, founding the oldest of the major cognac houses. Throughout its 300-year history, the House of Martell has cultivated a heritage of excellence and know-how, a spirit of curiosity and passion.

Inspired by Martell’s history, Christophe Valtaud, the Cellar Master of the House created a unique Martell cognac, from four exceptional eaux-de-vie which were preserved in the most prestigious cellar of the House, the Chai Jean Martell. The vintage eau-de-vie from 1898, masterpiece of Martell’s collection, was selected by Augustin Chapeau, first Cellar Master of the House, from the personal vineyards of Madame Martell. This unique vintage is assembled with three eaux-de-vie aged from 1911 to 1920. The result is an invitation to explore the heart of the extraordinary Grande Champagne Terroir. A secret recipe which reveals a refined and intense cognac with notes of red fruits, almonds and pecans.

A PRECIOUS PIECE OF ART
To showcase this one-of-a-kind exclusive blend, a unique piece of art was created hand in hand with Les Grands Ateliers de France, which reunites the greatest French artisans. A four-year collaboration that highlights the House of Martell’s heritage of excellence and unique know-how. 

The brilliant savoir-faire and expertise of the region’s craftspersons combined with Martell’s hallmark gave life to a refined, elegant, dynamic case which incites curiosity and presents a unique Martell cognac.

Inspired by Cognac’s countryside and terroir, the presentation case reflects the Grande Champagne’s curves, a modern reading of the region’s particular geography, interpreted by Thierry Drevelle, cabinetmaker and founder of the Ateliers Drevelle. The Jean Martell signature and the House’s beloved swift bird are in filigree and Martell signature blue has been redesigned in the tones and depth of Mireille Herbst’s lacquer. Fanny Boucher’s copper work enhances the material, while oak is in the heart of the creation; a precious piece of art that brings beautiful to life.

“A design that embodies the house’s values, between earth and sky, oak and time, with the suggestions of a color and the signature”
Thierry Drevelle – cabinetmaker and creator of the case.

A PRESTIGIOUS AND EXCLUSIVE OFFER
One unique piece available in the world, Martell Metaphore will be proposed for sale in the Warehouse Hotel in Singapore on the 24th and 25th of March during the 2018 edition of the highly acclaimed Masters of Wines and Spirits event at a recommended selling price of 40 000 USD.

ABOUT MASTERS OF WINES AND SPIRITS
Launched in 2010, Masters Of Wines and Spirits is a ground-breaking event: the first of its kind to connect connoisseurs and collectors of spirits, wine and champagne with the world’s leading brands in one environment, showcasing DFS’s global travel retail leadership and highlighting limited and curated versions of the world’s finest wines and spirits.

In 2018, the collection will be revealed in an intimate setting the 24th and 25th of March in the Warehouse Hotel in Singapore.

ABOUT THE HOUSE OF MARTELL
Martell, the oldest of the great cognac houses, was founded by Jean Martell in 1715 at the height of French art de vivre, when gastronomy, taste and craftsmanship were celebrated and enjoyed with style. These became the three pillars of the House of Martell and remain intrinsic to the Martell vision today. For three centuries, Martell has produced, exported and marketed cognacs which are recognized worldwide for their outstanding quality and finesse, obtained through double distillation of exclusively clear wines and aging in fine-grained oak casks.


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Press contacts

The House of Martell
Elsa Sourice
elsa.sourice@pernod-ricard.com

Gaëlle Marcel
gaelle.marcel@pernod-ricard.com

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