Presenting a Daring Interpretation of Soar Beyond the Expected
Maison Martell, the oldest of the great Cognac houses, has announced that celebrated Chinese actor Eddie Peng has been appointed to serve as the new spokesperson for Martell Noblige. Eddie’s appointment commemorates the launch of the revamped Martell Noblige, whose fresh interpretation of the brand’s audacious spirit is embodied by the slogan “Soar Beyond the Expected”. A short film featuring Eddie is also being released the same day. Depicting how the actor has striven to overcome the numerous arduous obstacles in his career and life in order to soar to new heights, the film is an inspirational message to the new young generation of cognac lovers, encouraging them to keep improving themselves and aim high.
As Martell Noblige’s new spokesperson, Eddie is known and adored for his insatiable appetite for self-improvement and self-growth, which is in perfect alignment with the spirit of the brand. The highly influential actor is not simply content with being one of the silver screen’s most recognisable heartthrobs. Rather, he is always busy at work perfecting his acting skill. Eddie’s love of embracing the unknown in life enables him to continuously realise his full potential so that he can reach ever more lofty heights. In the short film for Martell Noblige, Eddie ignores the naysayers and detractors as he follows his heart on his way to success. His story perfectly encapsulates the essence of Soar Beyond the Expected.
As one of Martell’s star products, Martell Noblige boasts a delicate taste which showcases the Maison’s focus on exceptional quality. At the same time, the cognac is a celebration of over three centuries of savoir-faire and innovation. With its new image, Martell Noblige aspires to be a rallying cry calling the young generation be audacious, break boundaries and redefine convention. To this end, Martell has also launched the SWIFT LABEL, which aims to bring young people together to enjoy trendsetting and creative experiences containing EDM, avant-garde visual art, fashion and much, much more.
For Martell Noblige, Soar Beyond the Expected is a message to this new ambitious generation to be strong as they strive to become the best versions of themselves each and every day. Martell Noblige calls on today’s courageous youth to spread their wings and soar, just like the signature Martell swift. Both Martell Noblige and its new spokesperson Eddie firmly believes that—even though that first step can be daunting—everyone can reach their goals if they have the courage to face and overcome the challenges that lie in front of them. Just like in their daring venture together, Martell Noblige and Eddie believe that we all can achieve inspiring and unimaginable outcomes. The two are confident that there will be even more incredible stories in store for them to share with everyone in the future. Together with passionate lovers of the brand, Martell Noblige will continue to soar to new heights.
About Martell
The oldest of the great cognac houses, founded by Jean Martell in 1715, Maison Martell is renowned throughout the world for the finesse and elegance of its cognacs, the result of a legacy of savoir-faire handed down through nine generations. Together with a passion for its craft and a profound attachment to the terroir, Maison Martell is defined by the audacity with which it has challenged convention to create new expressions of cognac, including the icon Martell Cordon Bleu in 1912. The free spirit of the House is symbolised by its historic emblem: the swift.
