Paving the way for a more sustainable cognac for today and tomorrow: Martell is multiplying its initiatives and innovations in favor of the environment and the community
“Faced with the environmental upheavals we are experiencing today, Martell is committed to raising awareness and working with each player in the Cognac industry to gradually implement better practices. Through a collective approach, we are moving our business towards more virtuous paths one step at a time.”
– César Giron, CEO of Martell Mumm Perrier-Jouët
Martell, the oldest of the great Cognac Houses, has long been committed to environmental actions, as illustrated by its patronage of the National Forestry Office (Office Nationale des Forêts) and research into the creation of new varieties. Over the past four years, spurred on by “Good Times from a Good Place” strategy launched in 2020 in Cognac by the Pernod Ricard Group, Maison Martell has accelerated its innovations in favor of ecological transition.
Leading with a collaborative spirit, Maison Martell is working to transform its practices in depth to produce an increasingly sustainable cognac. The initiatives implemented by the House, on its own scale, are envisaged with a logic of experimentation and sharing with its partners and players in the Cognac AOC. This vision is illustrated by Maison Martell’s new projects, announced spring 2023, such as the presentation of an innovative vitiforestry program and a new low carbon distillation technology for the entire AOC Cognac sector.
Maison Martell’s vision is based on three pillars: the regeneration of soil and landscapes, a value chain that is as virtuous as possible and respect for the men and women who work for or are connected to the House.
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